Fandango Brand Management

In 2014, Fandango redesigned its brand identity and web presence to modernize its look and feel. After finalizing the brand identity and documenting all elements in a comprehensive style guide, the new brand identity was rolled out successfully to all partners. As Fandango's business matured, it acquired multiple brands: M-Go (which became FandangoNOW), Movieclips,, Cinepapaya (later Fandango LATAM), Flixster,, Rotten Tomatoes, and Vudu. Each acquisition required creative problem solving to differentiate each brand while still presenting them cohesively. I worked closely with creative and marketing leadership to ensure each new brand's identity was designed, tested, and implemented. This led to consistent brand representation across all executions and strengthened Fandango's overall brand awareness to 91% (unaided) in two years.

Branding & Corporate IdentityBrand StrategyDesign Management